CEP - Customer Engagement Platform Back to all capabilities
Customer Engagement is the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline. The best Customer Engagement Strategies aim at long-term engagement, encouraging customer loyalty and advocacy.
In Zabinets case, it was created to automatically engage customers after they make purchase with special emails tailored to bring them back through education and incentives.
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